Nowadays, it is crucial to do your homework when including keywords on your website or your content piece. Marketers need to conduct thorough research on the keywords they use and whether they will bring in clicks and increase their ranking on different search engines. It also gives them the knowledge about what topics to include on their website, articles, or blogs and what phrases to use in them. But if you are researching such a thing, then chances are you know the value of keyword research. You want a competitive edge and know-how to incorporate keywords in your online content in a more creative way, which will give it more engagement.

In the end, you cannot rank your page higher on search engines by simply stuffing your webpage with irrelevant content. However, conduct the proper research regarding keywords. You will quickly develop online content that customers want to see and ranks highly on search engines such as Google or Yahoo. Don’t worry, as we will help you out in this department. Today, in this article, we will share some smart techniques that will allow you to come up with new ideas for your keyword research. Some of these techniques are listed as follows:

Know Your Target Audience

Before you create a list of highly engaging keywords, you need to find out who your target audience is and what they search for online. The first thing to do is to create buyer personas. List in it the traits that your customers have. After doing so, research their buying decisions. Once you get to know about your target audience, you can then move on and use specific keywords that target your niche. You can also look at the products you offer and use keywords accordingly. For example, if you sell cameras, do not forget to incorporate the camera and model as the online content’s keyword. It will allow potential buyers to find you with a click of the mouse. Also, do not forget to keep your keywords simple, as keyword difficulty matters a lot when searching for things on the internet. Searches are usually simple and do not contain hard to understand words and sentences.

Verify The Keywords You Want To Use

Once you know who your target audience is and the keywords, you can cater to your niche. The next step is to verify these keywords. There are various SEO tools available online that can help you with this verification process. No matter which SEO tool you use, all of them have ways to verify keywords and allow you to keep track of which keyword has the most engagement.

Your main goal is to look for search engine verified keywords and their search volumes. You would want to go for keywords with high search volumes on every search engine but are less competitive.

Analyze Your Competitors Keywords

The entire point of SEO and keyword optimization is to surpass your competitor‘s rank on search engines. But firstly, you need to create a list of competitors that target the same niche as yours and what keywords they use in their online content. You can use position tracking tools to find out how your competitors rank.

Pick the top four on the list and review their online content. It will allow you to get an idea for coming up with similar keywords but not a blatant copy of the ones used by your competitors.

Accurate Keyword Placement

You need to properly place keywords on your online content for it to rank high on search engines. It is not as easy as writing them anywhere you want them. You have to place them in specific places on your content for search engines such as Google to see them without any issues. For example, a good practice is to place keywords in titles, meta descriptions, and headings.

Also, try to put them on the front page of your copy. Google search works in such a way that it can easily recognize metal descriptions and titles, and placing your keywords in such areas of your content will allow your content to rank high on all search engines. Also, whenever you use keywords in the descriptions, you should complement them with high-quality content.

The Final Words

To sum up, you cannot target and incorporate every single keyword that caters to your niche in your online content. If you were to do such a thing, it means you will spend thousands of hours editing and formatting it without the content ever seeing the light of day. The best thing you can do for your website and its content is to ensure that it follows SEO best practices. It will ensure that you post content optimized for Google, and readers have no trouble finding you when they search for products or things similar to yours.

The post Smart Techniques To Get New Ideas For Your Keyword appeared first on RdxTricks.

There are many challenges in content marketing, especially when it comes to increasing your site’s SEO (search engine optimization). One of those challenges is earning backlinks, which are links on other websites that go back to your own website.

After all, you can’t simply incorporate a strategy and expect to see overnight results. You have to build an ongoing campaign and, quite possibly, enter different strategies into the campaign and tweak them along the way. Here are some of the benefits of outsourcing your backlinking strategy to a third party.

Convenience and free time

The first major benefit is obvious, but worth mentioning: if you hire a team to take care of your link building needs, then you no longer have to worry about it yourself.

Sure, you’ll still monitor the results and hold the company you hire accountable for doing the work, but you and your team’s time is freed up to focus on other tasks. You can work on the things that you’re an expert in, as opposed to throwing strategies at the link building wall and hoping for something to stick.

Experts working for you

Relying on professionals is one of the biggest benefits of backlink outsourcing. You can pick a company and check out their website, such as linkgraph.io, to see the services they offer. From there, you can check out their packages and see what campaign and services work best for you, as well as read reviews to see how this company helped other people and what its customers have to say about it.

If you hire a company that specializes in backlinks and other digital marketing services, then you can rest easy knowing you have an expert marketing team on your side. This company knows what it’s doing because it works in the field, has done (and continues to do) all the research, and has tested out and implemented an endless amount of campaigns and strategies.

They have results that are proven to work and can help you earn backlinks that will skyrocket your SEO and search rankings.

Long-term cost savings

Outsourcing is one of the many ways your company can save money. 74 percent of companies outsource their IT departments, and 52 percent of companies outsource their HR departments, and that’s just the tip of the iceberg.

The point? Outsourcing is a common practice among businesses, especially those without the resources to hire lots of new employees. But you might be thinking, “How can outsourcing, which involves my business paying another company, save me money?”

For starters, hiring a new employee, especially if you have an in-depth training process and the search takes a while, can be very expensive. If no one on your team is an expert in backlinks, then your team will have to do a lot of research on the topic, which takes time to do and also takes people away from their other duties.

Even after exhaustive research, you still aren’t an expert and will be attempting strategies that are less likely to work, which costs more money and time. Paying another company for backlink services might cost more initially, but it saves you money overall. You won’t have to train this outsourced company, and they’ll implement knowledge and strategies that work more quickly.

There are many different benefits of backlink outsourcing, and what’s listed above should be reason enough for your team to hire an outside company to take over these services.

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There are many factors defining success or failure of your business and effective sales funnel is one of the most determining points here. It is like the salt of your company: it attracts new clients, encourage them to buy and come back to you again.

What sales funnel is about?

We can say it is a system that handles brand message exchange that way to direct potential customers to purchases and turns leads into potential customers, into payable client at the next stage and then into a returning client.

If we talk about leads we mean people who have given us contact information and directed on potential opportunity of sales.

Potential customers, after mutual and two-sided interaction, showed that they are ready to make a buying decision.

There numerous options for both type clients in marketing.

When we talk about a funnel itself, we should imagine a krater on the top and its narrowing to the bottom. It happens so, as we can consider many people as our loyal clients on the start, but a lot of them will skip us later on further stages.

Take such a situation as an advantage as you will devote time to those who are really interested in you. Your time and efforts are important and expensive resources, there is no reason to spoil them left, right and center. Great opportunity to promote your brand and boost you revenue is ad network for publisher and advertiser. Ad network provides highest rates for all publisher and work with different pricing models – CPI, CPM, CPC.

Little spoiler: the approach itself is very useful, but the strategy cannot be built, implemented and give results just after a night. Its basic principles are very simple for understanding.

The situation will become even clear in case you will mind the following points:

Work on your landing page

Most of us perceive information visually and perfect design will be a great help here. In addition to external attraction, add all necessary information your visitor should know about next steps.

• Call-to-actions should be visible almost immediately after coming. It should be clear and neat to understand what you will get here.
• One focus or message for one landing page.
• Add related video about your offer, people like it.

Include various types of traffic to invite clients

Perfect content by itself is only half of the deal, but they don’t work if you postpone attracting clients. It is not about lazy searching, your aim is to find target audience. The ways you can get it:

• PPC marketing campaigns and other pricing models global ad networks provides. The point here is about being charged for each time when your ad was clicked. Users, in their turn, will get to your landing page where they can study your offer in details.

Note: redirection to your homepage will not work, the users are not likely to search what caused their attention and will certainly leave you soon.

• Social networks. This source can cover three main aspects:
  • brand awareness;
  • retention;
  • lead generation.

Write blogs

Here you have to solve challenging tasks. First of all, you should create interesting, helpful and useful content about solving some typical problems. To earn your clients’ trust, you should show them you treat them as friends and partners, but not like a talking purse. So, only after it you can show that you have a product that can cope with this or that problem.

Blogs with relevant information will help you to attract people, to educate and instruct them. It is a serious art that can be considered as a version of ad letter.

People are ready to trust if they feel you are different from others.

Final thoughts

Getting your brand to a new level is not expected to be very easy, you remember that Rome was built for more than a day. Be ready to accept many challenges, ups and downs to get the results that will satisfy you. Good luck!

The post 3 Things Your eCommerce Sales Funnel Needs appeared first on RdxTricks.

Search engine optimization is a key marketing tactic that every online business has to leverage to grow and sustain their presence. This is the technique that enables your website to reach the top of the search rankings and secure a place there. While reaching there is a challenge itself, sustaining the spot is even tougher in the competitive landscape. Hence, ongoing SEO becomes an imperative requirement for businesses.

While some may want to have an in-house team for handling SEO, others prefer to outsource the services from an agency. As a growing number is looking for the latter option, there has been a corresponding increase in the number of SEO consulting agencies today. So if you are planning to capitalize on this booming demand with a business that caters these services to clients, here are some things that you should ensure before exploring this growing domain which you can check on the seooneclick.com/digital-marketing-agency-phoenix/

Ensure that you have the relevant skill set

SEO is a set of complex techniques that need to be mastered well to get tangible results in the form of high search rankings. Before starting a consulting business in this landscape, you need to have adequate skills and expertise in the entire techniques. These range from identifying and analyzing the relevant keywords to coming up with qualitative content, using Google Analytics, writing good meta tags and meta descriptions, and more. Unless you have the complete knowledge of all that goes into SEO, you will not be able to impress the clients enough.

Gather practical experience as well

While having the right skill set is important, you cannot expect to do well unless you have hands-on experience as well. Working with a professional consultancy as a part of your prep for opening up your own is a great idea. Not only will it give you a practical and real-world experience of SEO techniques, but also provide insight into how the business actually works. You will get plenty of exposure to the clients and know more about dealing with them. Some time spent in the industry landscape is definitely a valuable add-on for your skill set.

Strengthen your presence first

The best sales pitch that you can build for your SEO consulting business can be in the form of the top position on search rankings for your own business. This will be a practical demo of your skills and capabilities because the clients will be impressed enough by a new business ranking on the top. Have a proper strategy in place, with a good-looking and full-featured website to showcase your presence online. Also, chalk out a result-oriented SEO plan to get it high on search rankings. A good presence across social media can be a bonus for your promotional tactics.

Pricing of the services also matters

When you start your SEO consulting business, you need to be very careful about pricing your services. Check the prevailing market trends as well as competitors’ pricing structure to get a fair idea about the optimal prices. According to the article How Much To Charge For SEO Services – Why You Must Charge More, you should charge on a case by case basis. It is important to determine a client’s needs, their competitors, and what their competition is doing with SEO. Your price should be based off of the amount of work is needed to catch them up to their competition.

Be abreast with the latest trends

Since the SEO service domain is a competitive one, you need to go the extra mile to have a distinctive presence. Unless you have something very impressive to offer to the clients, there will be no reason that they should choose you over the others. It is a great idea to know all about the latest trends in the industry and reflect them in your service expertise. Have a mention of these trends on your website and talk about implementing them when you pitch the clients. Tell them how you can help them to get results faster and sustain them as well by following the latest trends in the industry.

Invest in relationships with the clients

Clients matter the most for any business, whether it is an SEO consulting agency or a business that sells products. When you do start, focus on building long-term relationships rather than just selling your services. Treat each client as a unique entity and try understanding their specific challenges, needs, and goals. Accordingly, offer them tailored plans that are designed to bring definitive results for them. This mindset will not only enable you to sustain your clientage but also encourage them to bring in more clients for your businesses.

Have a proactive attitude

If you take a proactive approach for your services, the clients will have more faith in your business. Value-adding services such as a free initial site audit are a great idea to secure a long-term client for your business. This will get across the impression that you are truly interested in helping the client’s website and bailing it out in the areas where it lacks. Similarly, you can be proactive and offer them extra services beyond the ones they are looking for. At the same time, ensure that you are not too pushy because this may repel them.

Share actionable insights and reports

When it comes to establishing yourself as a successful SEO consulting firm, it is results that matter the most. Having the client’s site ranking on the top within the committed time frame is the actual benchmark of your service quality. Additionally, sharing actionable insights and reports with the clients is crucial because it indicates professionalism and integrity. Establish a proper work methodology and be available to the clients to address their problems and act on their feedback when needed.

Starting an SEO consulting business requires a lot of commitment and dedication. The biggest challenge is to convince the clients to stay with you even when the results may be elusive for some of them. Therefore, you need to start with conviction to deliver the best services and persevere until you are able to bring the best results for your clients.

The post 8 Things To Ensure Before Starting A SEO Consulting Business appeared first on RdxTricks.

Blogging Content all starts with its formatting.

When you first start your online blog for earning income, it is a very good idea to establish the habit of making the format for your blogging content to keep the search engines happy. The following SEO blog tips have been designed to help you get started on the right foot, since, after all, why blog if no one reads what you write?

Therefore, we strongly advocate that you “post on purpose to profit.” In order to satisfy Google’s search engine, your content has to be both popular and relevant.

If you have followed my strategy, fortunately, you have your team blogging system in place already that can help make you more popular.  The purpose of this article is to help you learn how to to make your blog relevant for the search engines.

There is a lot more ensuring that your blogging content is relevant than simply stuffing your keyword phrases all throughout the content.

The SEO blog strategy starts with the title. After you have determined what your keyword phrase is (hopefully it has low competition and gets over 50 searches a day), you must put the phrase in the title of your blog post.  For best results, the phrase should be placed at the start of your title and have the first part of the title catering to the search engines, and then design the final part of the title so that it captures human emotion.

For instance: “Blogging Content: Tips For On Page SEO Blog Tips So You Soar Over Your Competition.” As you can see, the first part of the title includes “blogging content” (which is a keyword phrase that I selected that is search 5,400 times per month), and the final part of the title has been designed to appeal to reader who aren’t such which steps they should take first and need some guidance that is being provided in this article.

The next thing that you need to do is ensure that your keyword phrase is contained in the headings of your blogging content.

Your title is just the start. You must format your blog using three different kinds of headings that the search engines can see – H1, H2 and H3. These headings can be created by highlighting the section that you want to use as the heading, and then click the arrow underneath the paragraph tap on the top and click on one of the headings.

Great blogging content format, of course, dictates having several headings sprinkled throughout the post, with just a few sentences in each of the paragraphs. (That is appealing to most human eyes and is more likely that readers will remain on your blog and will keep reading if it seems like it is an “easy read.”)

However, for search engine purposes, you should ensure that your keyword phrase is incorporated into one of the H1, H2, or H3 headings.

Your keyword phrase, along with being in the headings, also should be contained in your blogging content’s first and final sentences.

Relevant blogging content will also have a 1-2% keyword density of your content.

So how can you tell what the keyword density is?  One easy way to tell is using the SEOpressor plugin tool that comes with your blog. This plugin will provide you with a “checklist” to ensure that you have remembered to do everything that is needed for your on-page SEO blogging content. Your keyword phrase should not be contained in over 5% of your total blogging content.

Pictures or images are critical for human eyes. However, it also is important for search engines to be able to “see” images.

After an image is loads, whenever you click on the “HTML” tab to see your codes, you will see there is code contained in your image such as “alt=”. After your keyword is inserted into this space, it informs the search engines that the content on your blog is relevant.

Your blogging content should be around 800 to 1500 words in length.

Gurus who are posting on purpose for profit advocate this length. Your content should be 800 words at least since you will be posting similar versions of it as well in article directories for that added SEO boost, and a majority of directories do not accept anything under 500 words.

Also, it should preferably be less than 2000 words, since the entire point of the article is getting people to read it in its entirety until they get to the “grand finale” – which is the link that goes to your “money page.”

The post Blogging Content – On Page SEO Content Formatting appeared first on RdxTricks.

If you want to learn SEO to become every business’ go-to person or maybe you want to learn because you want to improve your site, you can do so even if you’re just at home.

Here are a few easy tips to master SEO at the comfort of your home:

1. Learn the essentials

Reading is the first step to becoming an expert. If your goal is to become a master at SEO, you have to take the time to read. Don’t just skim over books, ebooks, articles, or web pages. You need to go through them and absorb every word thoroughly. Most of the stuff you need to know can be found online. You can go through sites like webmarketing123.com to find some useful reviews and blogs.

Start with beginner level materials. You need to learn the basics. Don’t skip over to the expert guides because there will be lots of terminologies you won’t understand. You won’t see college courses that offer search engine optimization, but maybe in the future.

Watch some free tutorials online too. Since they won’t cost anything, most of those teach you the basic info regarding SEO. If you feel like you’re ready for advanced classes, you can move on to paid online courses for a deeper understanding of the topic.

2. Familiarize yourself with HTML

The basic foundation of every website is the hypertext markup language or HTML code. It’s the text version of the website’s design. It is what developers use when they create a site. You don’t need to be an expert in coding to use it to your advantage for search engine optimization. A basic understanding of HTML will go a long way in mastering search engine optimization.

Bots crawl on the HTML code when analyzing the content of a website. It is where they will find every bit of data used on every page. For SEO, the keywords, tags, images, meta descriptions, and title, as well as written content, are some of the things you can optimize so that the website has a high ranking in SERPs.

You’ll find many resources online that offer a free course about HTML. You’ll find basic code lessons plus, there are also some that provide advanced level for no cost at all.

3. Setup your blog

Reading, watching, and taking online classes are baby steps. Once you familiarize yourself with the basics, it’s time to set up your website. Merely being a voyeur will not help you master SEO. You need to learn by doing. You can set up your website at the very beginning, or you can do it after you learned a few stuff.

If you set it up from the start, you can practice what you’ve learned step by step. On the other hand, if you try to learn the basics first, it can be a good test of whether you can recall all that you learned. Practicing on your test website helps you lessen the possible mistakes you might commit when you get a client.

If you do a great job with your site, it will help make your CV a little more impressive. You can also monetize the site once you have it up and running and when it’s properly optimized.

4. Take time to practice

There are no shortcuts when it comes to mastering skills, especially SEO. It will take lots of time, effort, and patience. Search engine algorithms continue to change to improve the user experience, which is why SEO is a never-ending learning process. If you don’t stay up to date, you’ll be left behind with the changes, and sooner or later, your knowledge will be rendered useless.

If you think that you learned everything you need to know about SEO, think again. If everybody stopped learning SEO once they mastered the skill, nobody would actually master the craft.

Conclusion

Search engine optimization is a broad topic, and you need to sacrifice a lot to master the skill. As a beginner, there’s no need to pressure yourselves to learn everything immediately. There’s a learning curve to everything including SEO. Start with the free resources that are readily available online and go from there. Have some patience and in no time, keeping up with the constant changes will be a breeze to you.

The post How to Learn SEO at Home: 4 Easy Tips to Master the Skill appeared first on RdxTricks.

What is SEO?

Basically, technical SEO is how your website has been set up in terms of helping search engines to not only read and interpret the content of your page but to also provide the reader with a memorable user experience. Without SEO, a website will not go very far in terms of Google rankings.

Technical SEO has a big, but indirect, impact on rankings and the ability of your site to get indexed. Without a robots.txt file or an XML sitemap, which are both SEO elements, Google’s bots will not successfully crawl your site. Devoid of structured data, your site’s Knowledge Panel is likely to appear quite weak. The goal of technical SEO is to give you some advantage with Google that you normally would be lacking.

What is Content Marketing? 

This is basically a strategic marketing approach that emphasizes the creation and distribution of relevant, valuable, and consistent content designed to not just attract but also retain an audience that is clearly defined. Ultimately, this will prompt profitable customer action. That explains why the widely used phrase coined by Bill Gates in 1996, “content is king” is now the war cry accepted by all digital marketers.

In-depth content gives you the opportunity of consistently using your keywords in the places that promise the most high-yield such as URLs, HTML headers, and image alt text as well as at every level within the body of your content. How does good content marketing help in driving conversion rates? It assists in forming an emotional tie between a product and the audience.

In addition, content allows you to highlight, in a subtle way, the benefits associated with using your product in terms of improving life, which increases your brand’s visibility and overall recognition. Quality content also works as natural link bait because people love sharing authoritative and valuable content. Content also opens a channel of communication between your business and your customers, especially through comments and social media shares.  It’s also important that you build the trust of your audience, and the obvious way of achieving that is through testimonials and product reviews, which are parts of your content.  Content also allow your customers to go through the purchase decision faster. Put simply, content offers a lot of value with no strings attached.

So, SEO or Content?

By now, it’s important to realize that content marketing and SEO actually exist and work within the same environment. While SEO may be used in reference to several processes and tasks, content marketing forms an essential component of that. The apparent confusion is largely due to failure to appreciate the difference between these two terms. Once you sort that out, it becomes easy to understand that the two are indeed complimentary and none can survive without the support of the other.

For example, when you want to populate a site using certain keywords, SEO is used to find out the suitable keywords. Then, you use content marketing in order to meet those keywords needs. Failure to treat and handle content marketing and SEO as equals may often result in failure. While in most cases SEO and content marketing is good for business promotion, there are unique cases when it may be useful to also take into consideration other marketing strategies.

Final Verdict

Other things being equal, high-quality content will generate more search traffic compared to SEO. However, the content itself relies on several factors such as a solid SEO base, search rankings, and volume of search in relation to relevant keywords.

SEO Minneapolis Web Design believes that the “king” of marketing is actually neither content or SEO; it’s the context that matters. The two elements of digital marketing can actually overlap and even support each other, yet neither can suitably replace the other as they help your website achieve distinct yet equally important goals.

The post SEO vs Content Marketing: Which One Is More Important? appeared first on RdxTricks.

An email list is one of the best promoting tools you have available to you. It enables you to connect with your clients all the time, effortlessly help you to get their company information database to market your new content with them, items or other services, and rapidly assess how well your message resounds. Keep in mind, these are individuals who have really selected into got notification from you, which is a wonderful opportunity. And you should take the advantage of such opportunity for your business growth.

So, now the question that comes into one’s mind is that, how to build such targeted list? Don’t need to be panic, as we are going to share with you our best 5 Actionable Strategies that will definitely help you to grow your email list.

Make use of Pop-ups

Popups are an extraordinary method to get before your clients and urge them to opt-in for your newsletter. Be that as it may, you need to ensure you’re contacting the correct individuals at the opportune time. With AddThis List Building Tools, you can show a popup in light of particular practices, for example, when a returning guest arrives on your site after they’ve seen a specific number of pages, or on leave aim (just before they’re going to leave your page).

Enable Hello-Bar

Talking about Neil Patel, Hello Bar is an exceptionally basic (free) instrument that encourages you gather messages by introducing an eye catching suggestion to take action bar at the highest point of your website pages. While making your Hello Bar you have the alternative to set an objective. Your objective will be to either get email or drive clicks.

Facebook Leads Ad

Facebook lead advertisements are the little promotions from different organisations that show up in your Facebook channel among the various updates from your system.

With Facebook lead advertisements, you give Facebook clients a choice to opt-in with only two clicks without them leaving Facebook to do as such.

You can focus on your promotions to particular client sections on Facebook in view of an assortment of treat settings. Along these lines, you can make various Facebook lead promotions with various messages relying upon who you need to target.

Instagram Page – The best way

In the course of recent years, Instagram has developed exponentially and now has in excess of 500 million dynamic clients. Along these lines, developing your email list through this internet-based life should be on your daily agenda. To develop your email list through Instagram, you should simply include a CTA and a connection in your depiction.

The connection should guide individuals to a landing page where they can agree to accept your daily or weekly newsletter in a matter of seconds. It’s, by and by, a smart thought to give them a motivating force in your CTA, for example, a free digital book.

Make use of Google+ Communities

Google+ has their own networks or gatherings simply like Facebook with various subjects. You can utilise these networks to “market” your newsletter and get more subscribers. In any case, be watchful! You have to adjust your commitment in the network. You can’t simply promote, promote, and promote. You likewise need to offer an incentive to the individuals from the network and draw in with them without expecting something consequently. They have to warm up to you first before you can begin marketing.

For example, on the off chance that you offer kitchen hardware, you can look for cooking groups members and offer your product, and afterward in time inquire as to whether they have attempted one of your freshest items or not.

Conclusion

Gathering leads for your business can much of the time be more beneficial than simply concentrating on getting more clients. With the correct email marketing strategy, you can transform your leads into rehash clients which are significantly more profitable than one-time clients. We hope that these strategies will help you, and let us know the other strategies if you know (other than the mentioned one’s), do share it with us in the comment section below.

The post 5 Actionable Email List Building Strategies – One Should Try! appeared first on RdxTricks.

You can study Internet marketing during your education here as well. And how to do that? Premiere and the very important thing is to be curious and passionate about what you do. Each of us had tried a lot of things before he/she understood what is good and what is bad, what is exactly for us and what is not. If you are a student and you want to read essays about marketing, go to this web site and enjoy!

Now SEO or Internet marketing is bigger than ever before, and it is only a matter of time when everything will be computerized and when people will be replaced by machines. So, now is the high time to start learning SEO, no matter where you are, no matter if you are google yes or google no, you have to study and study more. Learning such things can be scary and overwhelming. There is a lot you have to bear in mind to be good at SEO. But when you achieve, you will understand, that it worth it.

Here is a little guide which will help you at the beginning.

So, if you are a new entry here, you can have some extra questions connected to:

• Period. How much time will it take to become good at SEO? Years, decades?
• Too much information. You can say “Oh my God, there is so many information in the Internet-connected to SEO, how to start? How to get it all in a proper way?”
• A big variety of information. Where to find normal information and whom to believe in all this pool of knowledge?
• What if you are afraid of techniques? Do you need to be very technical to succeed?
• Knowledge. Do I need to study it all on purpose of visiting some courses?
• SEO masters. Do you need to buy all those expensive courses, which are proposed in a huge amount of sites?

And stop it now, today you will read all this information here, and you will totally succeed in everything you want to start.

3 main reason to study SEO

So, we all live in the world full of technologies, and to know it all we need to be advanced. Even if your job isn’t connected to the Internet, you will do yourself a favor by knowing more about it. And here are 3 reasons why:

1.     The Internet is the best place where you can show yourself and everything you can do.

No matter what you do – set up own business, work on someone, or just look for a job on the Internet. This place (Internet) is the best thing where you can find people, get them to know. What is more here you will make it for no or a very little price. But, unfortunately, all this will be inaccessible.

2.     You will be protected from liars.

Imagine that you ordered to make a site or something else connected to the Internet, you pay for it, you get it, and find it totally wrong, but you can’t do anything with it as you don’t know how to change, how to find those liars and what to do. To avoid this situation learn at least something about SEO and everything connected to it. Knowing basic information will save you from failure.

3.     Career increased

Now there is such a tendency when employees put above IT guys instead of other people. To avoid such things you have to study more and probably this is how you will get your dream job.

Jobs in SEO field

Working in SEO have two main types:

• To work in a place, which provides SEO as a service.
• To work in-house performing SEO for the company you work for.

Working in the entry level can be a good thing as you will totally get a mentor who will help you in any case. As you have such a person, he/she will help you to increase the level of understanding and the proficiency as well. Of course, you can study online, but working with people who understand something and can teach it much better.

Several jobs you can have with knowing SEO:

• Computer Science. Here you should have some basics, but if you succeed in the job you will also get more and more educations in this sphere.
• English. You have to write very well in a foreign language to succeed in SEO.
• Marketing. A degree in marketing can provide you with an introduction to all the elements of traditional and digital marketing.

And remember, no matter what, don’t stop learning and getting something new – it will always be in need.

The post How to Study SEO in College appeared first on RdxTricks.

Do you have a knack for writing or do you feel the need to start a blog? Having a blog can be a massive boost to your business, and vice-versa. However, this doesn’t imply that every blogger out there does so, for the sake of money.

For a beginner, it may feel intimidating to start a blog? There is numerous advice on how to go about it, but whom can you trust. Before I started blogging, I hadn’t decided that it was what I wanted to do.

Somehow, I just came to a decision and am loving every journey of it. I have and probably will continue to face the ups and downs of blogging, making mistakes here and there, and learning to take lessons from them. As you look for manual data entry, here’s a step by step article to guide you in starting your blogging journey:

Self-hosting vs Free Hosting

The initial stage of starting a blog requires much research. If you choose the wrong service provider, it may cost you in future. While you don’t need to spend money to start blogging, it’s something you have to consider critically.

If you aren’t keen on going it big right from the start, you can use any of these free blogging platforms: Blogger, WordPress.com, Tumblr, Medium, Blogspot, and the likes. However, these come with their limitation on what you can or cannot do with your blog.

First, you have no ownership over the blog, and if they want to, they can delete it. You won’t get to own your domain name and have to stick to a preset URL format. You have to stick to the basic templates of the host.

You won’t even be able to monetise your site, among other things. A web hosting company are who put your website, online. Check iPage, BlueHost, Godaddy, and more. Beware of web hosts that have hidden fees and poor customer service.

Remember, cheap is sometimes costly in disguise.

Domain Name

It is the address of your blog, e.g. (Facebook.com). The choice of topics to cover in your blog will guide you in finding a suitable domain name. It is advisable to stick to a specific area, or niche. However, you can also decide to write on a variety of topics.

If you are good at alphanumeric data entry, then, coming up with captivating and easy to remember, name, for your domain, may not be tedious. Also, you can settle to using your name. Typically, a domain name costs about $10-15 each year.

Put some thought into the choice of domain name, as it has an impact on your rankings, and defines your brand. It is also the first impression that visitors have of your site. It should be easy to type, pronounce, and concise.

Blogging Platform

You have probably heard of WordPress, or come across bloggers who use it. In the world, it is among the biggest blogging platforms. You will have access to unlimited add-ons and plugins, to ease the use and design of your site.

It is easy to use and free. All you need to get is a web host that is cheap and a domain. You get to choose from over 5000 themes the look of your site. To spice up the deal, it is what most bloggers use.

Most hosting service providers have a “one-click” WordPress installation. So, at the click of a button, you will have installed WordPress on your blog. To keep your details private and to enjoy automated back-ups, consider getting whois privacy.

Customization

Now you have already chosen a web host, have a descriptive domain name and have installed WordPress; it is time to personalise your blog. With WordPress, you can change the layout of your blog with a click.

The theme you choose is important because it determines how your blog will look like. There are free and premium themes to choose from. Moreover, you can change from one to another.

Just try not to make the changes often, you want your readers to be at the same pace as the site. Choose a simple design that will make it easy for readers to navigate your site. Since we are in a mobile-first internet era, ensure that it is responsive.

In that, it can adjust to the different devices and screen sizes. Test the speed of the theme with Pingdom, and find one that’s optimised for SEO “SEO ready”.

Write Your Content

It’s now time to publish your content. Remember to drive traffic to your site by sharing on social media. If you are ready, you can monetise the site and earn money passively.

Ensure that you publish engaging content regularly. You have to do what will keep your site in the mind of your readers. Create a free Google Analytics account, to help you track your stats.

Set up a Feedburner account so that readers can subscribe to the site through RSS subscriptions and email.

Conclusion

The most difficult stages of starting a blog are the first two or three steps. Once through with them, you can comfortably set up and design your site the way you want it to appear.

The post How to Start a Blog in 2018: A Step-by-Step Guide for Writers appeared first on RdxTricks.