Search engine optimization or SEO is a highly-coveted skill nowadays. People spend a lot of their time online which is why businesses are now putting up websites to grab the attention of their target market. To do this, they need to optimize their sites so that they rank high in the search engine results pages. If they can’t do it internally, they hire someone to do it for them.
If you want to learn SEO to become every business’ go-to person or maybe you want to learn because you want to improve your site, you can do so even if you’re just at home.
Here are a few easy tips to master SEO at the comfort of your home:
1. Learn the essentials
Reading is the first step to becoming an expert. If your goal is to become a master at SEO, you have to take the time to read. Don’t just skim over books, ebooks, articles, or web pages. You need to go through them and absorb every word thoroughly. Most of the stuff you need to know can be found online. You can go through sites like webmarketing123.com to find some useful reviews and blogs.
Start with beginner level materials. You need to learn the basics. Don’t skip over to the expert guides because there will be lots of terminologies you won’t understand. You won’t see college courses that offer search engine optimization, but maybe in the future.
Watch some free tutorials online too. Since they won’t cost anything, most of those teach you the basic info regarding SEO. If you feel like you’re ready for advanced classes, you can move on to paid online courses for a deeper understanding of the topic.
2. Familiarize yourself with HTML
The basic foundation of every website is the hypertext markup language or HTML code. It’s the text version of the website’s design. It is what developers use when they create a site. You don’t need to be an expert in coding to use it to your advantage for search engine optimization. A basic understanding of HTML will go a long way in mastering search engine optimization.
Bots crawl on the HTML code when analyzing the content of a website. It is where they will find every bit of data used on every page. For SEO, the keywords, tags, images, meta descriptions, and title, as well as written content, are some of the things you can optimize so that the website has a high ranking in SERPs.
You’ll find many resources online that offer a free course about HTML. You’ll find basic code lessons plus, there are also some that provide advanced level for no cost at all.
3. Setup your blog
Reading, watching, and taking online classes are baby steps. Once you familiarize yourself with the basics, it’s time to set up your website. Merely being a voyeur will not help you master SEO. You need to learn by doing. You can set up your website at the very beginning, or you can do it after you learned a few stuff.
If you set it up from the start, you can practice what you’ve learned step by step. On the other hand, if you try to learn the basics first, it can be a good test of whether you can recall all that you learned. Practicing on your test website helps you lessen the possible mistakes you might commit when you get a client.
If you do a great job with your site, it will help make your CV a little more impressive. You can also monetize the site once you have it up and running and when it’s properly optimized.
4. Take time to practice
There are no shortcuts when it comes to mastering skills, especially SEO. It will take lots of time, effort, and patience. Search engine algorithms continue to change to improve the user experience, which is why SEO is a never-ending learning process. If you don’t stay up to date, you’ll be left behind with the changes, and sooner or later, your knowledge will be rendered useless.
If you think that you learned everything you need to know about SEO, think again. If everybody stopped learning SEO once they mastered the skill, nobody would actually master the craft.
Search engine optimization is a broad topic, and you need to sacrifice a lot to master the skill. As a beginner, there’s no need to pressure yourselves to learn everything immediately. There’s a learning curve to everything including SEO. Start with the free resources that are readily available online and go from there. Have some patience and in no time, keeping up with the constant changes will be a breeze to you.