Welcoming guest posting to your site can provide you with great content and can open connections with other people in your niche. Aside from these, you can also get investment returns from using guest posting.
Guest posts can be utilized for your benefit, especially because they cost 62% less than outbound marketing but generate thrice as much leads. In fact, in terms of paid search versus content marketing, the latter still gets thrice the leads for every dollar you spend.
ROI from Guest Posting
An ROI may be just a ratio or a percentage, but this has a huge impact on your overall marketing and sales strategies. If you’re in need to show results with what your marketing has helped you achieved, guest posts and themed link building may be able to help you.
Here’s how you can get your ROIs:
- Determine how you compute your ROI and backtrack: Remember how you compute your ROIs so you know how you can approach getting it for your guest posts. While basic returns are calculated as a ratio of your investment gains from your investment costs, this does have a lot of implications. You have to define what “investments” mean in terms of guest posts and what a “gain” and a “cost” represent. Identifying these elements will let you know what key elements are interacting to determine if you really get high returns.
- Identify what kind of returns you’re looking for: You also need to identify what kind of returns you’re looking for. Are you looking for returns in terms of how much you profit from guest posts? Are you looking at a projected word count or a projected number of content pieces? Knowing what constitutes a “return” for you makes it easy to track your ROIs.
- Define conditions as to what makes a return a positive or negative one: Given you’ve narrowed down what elements are in play in your ROIs, examine the conditions that make a good ROI or something that still needs “adjustments.” For instance, you may have an ideal 25% projected ROI, but you only got 15%. The latter is still a “return,” but not what you expected. What other parameters will you put in place?
- Remember that it is okay to get creative with your returns: While it’s ideal to have your returns in the form of numbers and something you can quantify, it doesn’t always have to be money. This is especially true if you have other priorities that you want guest posts to do for you. For instance, guest posts can be a way to establish relationships with popular bloggers. It can be a good way to track your posts. When you try to get creative with the kind of returns you can gain, you can start making better efforts towards achieving them since you’re no longer constrained to the idea of purely money-based returns.
- Remember to make advertisements a natural part of your guest posting expense allocation: When you do set up a payment system for your guest posts, make sure part of what you’re gaining is allocated towards your advertisements. This ensures that your other marketing campaigns, such as social media advertising and pay per click advertising, are receiving enough “funding” from your guest posts. This is another way of acquiring passive income from guest posts.
- Remember to do guest posts of your own as well, and use your own services to your advantage: Don’t neglect writing guest posts for other prominent bloggers as well. Instead of paying them, you can actually suggest that your “payment” be the opportunity for them to write for your blog in a guest post for “free.” This move can foster good relations in terms of providing and acquiring content.
The Takeaway: ROI Is All About Priorities and Objectives
It’s interesting how guest posting can actually help you get the returns your need for your company. Marketing strategies aside, guest posting can provide you with the much-needed assistance to attain ROIs that you would normally get from traditional marketing campaigns.