A website is the first impression that users get about a particular company. Without a doubt, an influential website has the potential to transform a business into a brand. But in order to develop an intuitive and user-friendly website, it is mandatory to design it in such a way so that it is capable enough to grab and retain users’ attention.
According to Christopher Dayagdag who is the CEO a renowned web design company Marketlink Web Solutions: “Website without visitors is like a ship lost in the horizon.” But if your website has a complex navigation design and is extremely slow to load, then it’s the right time to get in touch with a custom software development company who can optimize the site in accordance with your specific business needs.
Maximum search engines have the tendency to give higher rankings to the websites that load fast. Therefore, in order to optimize the speed of your website, let’s look at the five effective ways through which you can boost its speed.
First Of All, Determine How Slow Your Website Is?
You can use different site-performance analysis tools offered by Google which can help you in determining the comparative speed of your website. Also, you can use free Google Webmaster Tools to serve this purpose.
In the words of Emily Winck who is the director of web and app development for a web design company in Atlanta named Nebo Agency, as long as your website loads faster than the 75% of the total websites Google checks, it should not be a problem.
In addition, Yahoo’s Y Slow is another efficient speed monitoring tool for websites. It is available as a free plug-in for Safari, Opera, Chrome, and Firefox, which grades the speed of a website on a scale from A to F.
Eliminate Large & Heavy Imagery
A website might take forever to load a large image or several images on a single page. You can cut this photo clutter in following three ways:
a. Keep images small and make them 72 dots per inch (dpi) and between 500 and 800 pixels across. This you can follow for both the photos and the background graphics. Also, you can use WordPress to automatically reduce image resolution.
b. Consider not including metadata of the photos such as the date and the location at which the image was taken, the resolution, and the type of camera used. This added information makes the images heavy.
For WordPress users, there is a plug-in called WP Smush.it. According to Pete Bernardo, who is the digital strategist of an eminent web design firm 352 Media Group, with the help of this plug-in, you can remove the extra metadata and reduce as much as the 30% of the image file size.
c. It is a good idea to use thumbnails or create slideshows that users can click on to view larger photos in a separate window. This is a better alternative that can be used instead of posting several full-size photos, said David Masters, who is the founder and president of a renowned web design company iMedia Studios.
In order to create exclusive thumbnails, you can use different software programs for both online and offline use, such as Quick Thumbnail. Also, there are several templates available for creating slideshows.
Remove Plug-ins & Java scripts
A website performs different functions that include Java scripts and plugins. For example, forms to be filled by the visitors, Twitter feeds, navigation page tabs, comments, Google Analytics and even the Like buttons that tells who is frequently visiting your website and from which location.
Another such element is a weather app which is a plug-in originated from other sites. You should consider removing such elements and spread the others on all pages equally which can directly increase the loading speed of your site.
Flashy animation takes a long time to load and visitors don’t have so much patience to wait. They abandon the site before the flash loads. Adobe has introduced a unique tool called Adobe Wallaby which helps in converting Flash elements into HTML5. Usually, these Flash elements integrated into a page’s native HTML coding and require less battery power and less processing than the Flash plug-in.
Cache Your Websites At Regular Intervals Of Time
Websites are made up of dozens of elements that are located on different servers. Web browsers gather all these elements and put them together in order to create a website. This process is also responsible for slowing down the page loading speed.
According to professional web designers, it is mandatory for all the site owners to cache their sites regularly. Caching pre-assemble the sites on the server and hence it’s loading speed can be optimized. You can use different caching plugins offered by WordPress such as WP Total Cache or WP Super Cache to serve this purpose.
These are the five effective ways to boost the loading speed of your website. These tips and tricks can help you in grabbing more users and retaining their attention as your site will be quickly served to them and they will get an opportunity to access it instantly.
Anubhuti Shrivastava is a content crafter at Arkenea, a custom software development company helping entrepreneurs and businesses build successful web and mobile apps. She is passionate about writing articles on topics related to design and the software development industry.