Montreal Digital agency is the difference between a sell-out show and a flop. While creating the marketing strategy, It is one of the most important things to keep in mind is to know about your audience.
During the optimization of marketing strategy, It is used to reflect on our targeted audience which will help us to get more profit.
We can keep our focus which needs to align all works like copy, strategy, imaginary and posting time toward one goal in our mind. It will help you to convince our targeted audience which will help you to buy your service.
How to do research and prediction to reach toward a targeted audience
In Montreal Digital Agency, When we connect with our prospective customer who needs event marketing. One of the most important things we need to focus on the targeted audience. Who will attend this event? and also on our present customer or someone who needs to convert.
When you get to know about your targeted audience then you will easily impress them to buy your service in an effective manner
First Know about your audience and target those audiences
For an event of Deighton Cup 10th Anniversary in Vancouver, We worked with the producers for this event in order to know about the demographic-specific of their targeted audience
By using this and other important information during the onboarding process. We were able to limit our targeted audience into sub-segments for our marketing strategy.
Project manager Taylor lowe says that Montreal Digital Agency audience, that we created ad toward the “We use the previous data and current data in the order to decide our sub-segments. These sub-segments which is used to specify our marketing strategy targeted ad and social strategy”.
“With we aligned those sub-segments with everything you can do at an event. For example, the cigar lounge is a male dominant activity. So, every content, images, and videos regarding this event went into targeted content male-only.
Focus on paid advertising marketing strategy
After identifying and segmenting the audience of Deighton, We created the ad. By focusing the copy and content on a particular sub-segment (With the copy and mentioned above Cigar lounge would have a masculine voice). We are able to target the sub-segment and only sub-segment.
A pure casting and advertisement trying to appeal to the masses will provide you money.
Next, We will conduct A/B testing for the ads. Through this, we were able to see the strongest strategies. We will run toward the ads and testing which platforms got the most traction with our demographics.
In our paid advertisement strategy, It includes Google Adwords, Facebook and Instagram campaigning. After testing ads We will discover the best placement for ads of Deighton’s youtube Pre-roll, Instagram story advertisement, facebook advertisement, google display, Google display network, and Google search also.
Placement strategy of Matt Ciniello
Our event marketing is too efficient because we need to track micro conversions and indicators on the basis of interest during segmenting and remarketing audiences. By identifying the group of users who showed interest in your service. We will ensure that our event stays top of mind for the right people at the right time. Another most important consideration to avoid annoying by keeping a close watch on ad frequency. Data informs about ideal ads and having a significant effect on the rate of conversions.
Ensure harmony between our social media marketing strategy and advertising campaign
Everyone knew about social media which will help us to rise continuously as the place to build and promote the identity, advertise and interact brand with the target audience. While considering creating an ad campaign and consideration. How our social media will support our campaign on how to work if not make short by reposting your ad.
Your social media is one of the places which will help you to interact with your targeted audience. Ask them a question regarding your service and use their life feedback tool. We use Deighton’s social to increase the engagement of the targeted audience by hosting completion.