75% of customers use web design to judge the trustworthiness, honesty, and credibility of businesses, research from Stanford University reveals. Strong web design is therefore essential to attract and keep customers. By working to improve your business web design, you can increase web traffic and turn them into paying customers.
Use clear, strong branding
Branding your website is essential for improving brand recognition and credibility in the eyes of customers, as well as standing out against the competition. If you’re an ecommerce business, for example, focus on using snappy, clear-cut messaging next to products in order to better engage customers. Being too wordy and information-dense can overwhelm and put people off, so stick to main points and finalize with a direct call to action. Alternately, businesses like law firms should work to strengthen brand recognition by featuring their logo predominately on the homepage.
Make your site mobile friendly
Mobile responsiveness plays a key role in effective web design. By 2023, there’s set to be 4.3 billion mobile users worldwide and, already, most websites receive more mobile than desktop traffic. By making your website mobile-friendly, you can ensure you don’t unnecessarily miss out on potential traffic, as well as provide your visitors with a satisfactory experience whether they’re on their desktops, tablets, or phones. A mobile responsive website will automatically adjust to fit the format of the device it’s being viewed on. Mobile-friendly features can also be included to make it easier for visitors to make purchases. Mobile ordering, for example, can be used by restaurants to allow customers to view the menu, place an order, and pay all on their phone. This provides customers with a faster and convenient ordering experience, which therefore improves the likelihood of them placing an order again in the future.
Feature effective images
Images are a simple yet effective way of engaging visitors and keeping them on your site for longer, and therefore upping the odds of them making a purchase. However, only certain images will be appropriate for the individual message your business wants to communicate. So, make sure your images are relevant to your ideal market and work to reinforce the written messaging across your site. When choosing which images to include, first consider the emotional response you want to trigger in your visitors (purchase decisions are largely initially driven by emotion rather than logical thought). If you sell children’s toys, for example, photos of children can effectively spark positive emotional feelings in customers. Or, images of real employees can work to enhance your credibility in the eyes of customers — which is particularly important for businesses like healthcare facilities and law firms.
Strong web design is a key way businesses can stand out in a competitive market and boost sales. By incorporating clear branding, making your site mobile friendly, and using effective images, you can create an attractive, professional, and user-friendly website that engages visitors and turns them into paying customers.