We won’t judge the entrepreneurs that ignore the Internet as it is. But it is a crazy delusion to think that their customers will do the same! And if you refuse to see that this is a perfect sales channel in the conditions of tough competition, you’re going directly to disaster.
Well, if you are thinking of your company’s website should look like, then it’s time for your business to grow! Here are your 12 benefits of having a good website.
The small business website attracts new customers without any boundaries!
Just create a good website and you, being territorially in one place (region, city, country) enter the global market. 24 hours a day and 7 days a week, this online representation of your company is open and accessible from anywhere in the world!
You don’t have to spend additional costs for opening new offices outside of your region: your opportunities for attracting and retaining customers reach a brand-new level. That’s exactly what Cortek Test Solutions has done, a business selling test fixture kits.
The website offers all the information in one place!
The site is a great information center for the company, some kind of a virtual office, an analog of Wikipedia. The website introduces the client to the company and unobtrusively explains why you deserve his trust!
Customers can check out the full range of goods or services, find out the addresses of sales offices at any time, and you do not need to hire numerous consultants.
The website is the potential for sales growth!
The small business website gives you the opportunity to:
- interact with the target audience in real time;
- quickly respond to customer requests;
- help customers pick up the best products and make a decision on the purchase or cooperation;
- promptly inform customers about new arrivals of goods, discounts, promotions, and sales!
The website is an additional sales channel!
Survey forms, forums, question and answer page, integration with social networks, online consultant – each of the listed items can be used as a channel for communication with the potential customers.
The website improves your company’s reputation!
A small business website designed in a corporate, individual style is the image of the company. It is an eloquent testimony of stability, success, ambitiousness, and confidence in the future for any modern company.
The small business website means advertising that is more effective!
When it comes to the effectiveness of contact with the audience and generating sales, SEO and contextual advertising turn to be much more effective compared to such methods as distributing flyers or placing outdoor advertising on billboards and city lights.
The site can be used as a standalone advertising platform or as a current addition to large-scale offline advertising campaigns.
The website is a good bonus in the competition!
75% of buyers are looking for information on the Web before they make a decision to buy something. This fact completely changes the balance of competitive advantages. Just give customers the opportunity to find you, not competing companies.
If in your niche you are one of the few site owners, then you get a huge handicap in the competition just from the start!
The small business website means a greater flexibility!
You can constantly experiment on the Web. Any promotions, banners or calls to action can be evaluated in terms of efficiency and results.
The website has an incredibly dynamic structure, and you can constantly change something, update and simultaneously modify your content.
The website gives you more referrals!
The website offers you a magic tool – the links that you can share with everyone!
If someone wants to recommend you to their friends, it will be much easier for them to send the link to your site than to write down the address of your office and phone number on paper. And people are more likely to click on your link than come to your store.
As soon as you declare yourself online, you will need to start using the most powerful tool of online promotion: social networks.
If your company is often mentioned in social networks, the expansion of your audience is guaranteed!
The website is the perfect tool to build a strong brand!
Today’s buyers are difficult to hold. In 9 out of 10 cases, they will conduct a small online survey before deciding to purchase a product or service.
Thus, your website can be the main source of information and guarantees for potential customers. You have full control over texts, photos and other content related to your brand. You can even go ahead and allow customers to publish reviews on your site by adding an application to publish reviews.
Thus, the site will serve as an excellent platform for creating a positive image of your brand!
Today, the website is necessary for any business – it is an axiom. And for businesses of different sizes, the website offers various benefits.
And there are many ways to create a website from scratch – and each of them has its own advantages… and disadvantages like the high price, limited functionality, solutions, that are not unique and great loss of time.
Weblium is a completely new, win-win approach to creating websites that incorporates the most important advantages of the two most popular modern methods: website builders and professional web studio.
Use Weblium now to get your perfect website done within just 72 hours!