The e-commerce industry can be a challenge. That’s why it’s important to keep up your website to ensure you’re attracting your audience and helping them find the products and services they’re looking for. This can provide them with a positive experience so they’ll return the next time they want a product. Here are some ways you can improve your website and stay ahead of your competition.
Revise Your Goals
The first thing you should do is to look back at the previous year to see what you accomplished and what you didn’t. If you’re not looking back, you’ll be creating new goals that aren’t relevant to your ecommerce business needs. Using your previous year’s accomplishments and failures, determine what your new goals should be.
Create an extensive list of goals and then choose one or two goals that can move your company forward in a positive way. Taking on too many goals can make them difficult to achieve and track. It’s difficult to keep track of 20 different goals over the course of a year. Choosing one or two short-term goals can help you align your long-term goals. Your goals should be tailored for your company, departments, employees, and yourself.
Improve Your Website
Making your website easier for your customers to search for information and make purchases will make them feel confident about their online purchases. This will transition into a positive experience with your online business. Make sure your website display clear policies in regards to defects, estimated delivery dates, pricing, shipping, and returns. When you set clear expectations with your customers, they’re more likely to make a purchase and will be more satisfied with your products and services.
Make the checkout process easier by including various shipping and payment options. This can decrease shopping cart abandonment and customer frustration. Remove any unnecessary steps from the checkout process. For example, offer guest checkout instead of requiring your customers to create an account to make a purchase.
As you improve your website, think about the template. Is the template easy to use? Does it include the add-ons, features, and plug-ins you want to use? Is it relevant to your branding and target audience? If you’re selling clothing and accessories, then a Magento Fashion theme could be what you’re looking for. A Magento fashion theme is multi-purpose and responsive, which makes it an excellent choice for fashion and beauty websites.
There are plenty of Magento ecommerce themes available on the Internet. Some are free while others come with a one-time or monthly fee. The theme that you choose must be simple, have functional buttons and search bar, and come with attractive shopping icons. While most Magento ecommerce themes are attractive, the ideal one should be easy to use for most visitors.
Create Better Product Pages
Your products are an important part of your e-commerce site, but you have to highlight their features if you want to increase conversions and boost sales. The two secrets to winning product pages are clear descriptions and high-quality images. Your product descriptions should include important details about what your product is, what it does, and how it helps your customer. It should also explain why it’s better than your competitor’s product.
Product descriptions should also include important details such as operational requirements, shipping or delivery information, and size specifications. Having clear high-quality images of your products can catch your customer’s eye. They’ll also know what to expect. These factors can eliminate customer frustration, returns, and shopping cart abandonment.
Measure Your Traffic and Data
You should get to know your customers and how they interact with your website before improving your e-commerce site. The right analytics strategy can help you determine how potential customers are coming to your site and what they do while they’re there. One way to do this is to determine the percentage of customers that make a purchase after they arrive at your site. Find out which pages they use and how long they’re on those pages before they leave.
Evaluate Your Brand
Looking back at your ecommerce business should be part of your annual business plan review. A lot can happen in the course of a year. Your company’s branding is affected by a wide variety of factors. Study your brand colors, business value proposition, company descriptors, logo, mission, taglines or slogan, and vision statements and make sure it targets your ideal customers.
Evaluating your brand isn’t about changing it completely. It’s about looking back at each of these elements and making sure they’re clear, concise, effective, and simple as when you launched your business. You want to make sure they fit your business mission and goals, and attracts your target audience.
You should also review your business website, blog posts, e-marketing campaign, Google AdWords, Google Analytics, lead pages, marketing campaign, paid social media campaigns, PR campaigns, and search engine optimization. There are plenty of integrated tools that can help you find this information, most of which are free and easy to use.
By taking the time into each of these areas, you can greatly improve your e-commerce business. In turn, you’ll be able to grow your business and increase sales. Don’t forget to look back at your business plan since it’s your key to long-term success. It’s important to revise it and edit it every year. Refreshing your business and putting your business together can make this year your most successful year yet.