5 Ways SEO Works for Mobile Apps

In recent times, Google has made it clear that a lot of searches are taking place more on mobile devices as compared to desktop computers. Websites and apps alike now show up in SERP results, and you can use a tool such as Serpbook to figure out how your mobile app is ranking. When your mobile app appears in the search results, you can get new users as well as keep the existing ones.

SEO for apps ensures that people reach your app when they click the search results. It allows for more app installations to take place outside of the app stores – Apple Store and Google Play Store. This article will list some ways SEO works for mobile apps.

5 Ways SEO Works for Mobile Apps


High-quality backlinks

One of the most effective SEO strategies is having high-quality backlinks. When users carry out a mobile search, they can see an app store listing or a download page for your app when you have quality backlinks. What you need to do is to add a link to your app download page from your website. Ensure that the link has great Domain Authority – it helps to improve your rankings.

You could also have several media platforms putting out the word about your mobile app. You could also build a landing page to boost your mobile application. Additionally, you could add a link to your app store download page – it should be at the mobile version of your site.

Keywords Research

If you thought that keywords didn’t play a major role in the SEO strategy for mobile apps, then you thought wrong. Mobile apps have to have the right keywords in place to rank higher in Google search results.

If you have no idea of the keywords to use for your app, you can use the help of tools such as Google Keyword Planner or a third-party ASO (App Store Optimization) tools. Keywords should appear in your app’s title and description. A crucial tip is to choose keywords that have large estimated traffic and low completion. Relevant keywords that describe your mobile app are useful when searching for content or additional optimization aspects.

Ratings and Reviews

Getting positive user ratings and reviews is a crucial factor for App Store Optimization (ASO) and Search Engine Optimization (SEO). Why? Both Google and app stores provide higher rankings to mobile apps that have excellent ratings and better user reviews. Moreover, you know that SEO works by crawling and indexing. Same is the case here; the Google search engine will crawl the user reviews to find relevant keywords.

Keywords matter a lot when it comes to higher rankings; therefore, you should frequently ask your users to give you app great reviews. Besides, when your site has positive reviews and high ratings, there is a high probability that new users will be convinced to download your mobile app. In turn, this will increase both your conversion rate and click-through rate, getting your app more downloads.

App Packs

Another way through which SEO works for mobile apps is through App Packs. It is the most popular way for your mobile app to show up in web searches. Searchmetrics indicate that one in ten mobile web searches include an App Pack. But first, what is an App Pack? This is a group of suggested apps that appear in search results when you send an app-specific query.

It can comprise of 3, or 6, or more apps that are relevant to the keyword. For instance, if you search for “exercise for fitness app,” you will see an App Pack result comprising of a couple of suggested diet apps.

Single Snippet

Another way to boost visibility on mobile web search results is through a single snippet. So, what does a single snippet entail? It is the most common result of an app-associated search. Usually, it comprises an app name, the number of ratings plus average rating, as well as a text fragment describing the mobile app.

It also has an install button. Overall, a single snippet is a search result for a mobile app; however, it may appear with a couple of app-specific searches, including the App Packs.


If you want to increase your ROI from your mobile applications, it is imperative to implement SEO strategies. When users perform a search for your app on the mobile web, Google Play Store, or Apple Store, it drives organic mobile app downloads. Therefore, you have to optimize your app information to appear at the top of organic searches.

To reach such levels, you have to be knowledgeable of both SEO and ASO for mobile apps. It is the first step to achieving success. Keep in mind that these strategies require constant improvement, tracking, and optimization. Like any other SEO, mobile apps optimization relies a lot on high-quality backlinks and keywords research.

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